Informed, mutually beneficial, and genuine participation inspires relationship marketing.
However, many purported Social Media experts are merely engaging in cultural voyeurism at best. They look from afar and roam the perimeters of online societies without ever becoming a true member of any society.
It seems as if nothing is happening here on the surface, pretending to be aloof, lethargic, isolated, even cryptic with no doorbell. Skin deep, however, it could be the invisibly woven world of living, breathing, corporeal men and women energized with the desire of the ultimate interconnection. Sounds just alluring!
“There comes a point where you just love someone. Not because they’re good, or bad, or anything really. You just love them. It doesn’t mean you’ll be together forever. It doesn’t mean you won’t hurt each other. It just means you love them. Sometimes in spite of who they are, and sometimes because of who they are. And you know that they love you, sometimes because of who you are, and sometimes in spite of it.”—Anita Blake (Laurel K. Hamilton) (via stellery) (via cakeface)